Consumer behaviour Essay Example | Topics and Well Written Essays - 500 words - 1

Consumer behaviour - Essay Example Currently, many people are concerned with healthy living and healthy eating. Therefore, most will prefer to spend on salads than on fast foods, which are unhealthy. In addition, those who want to obtain their ideal self-image of a slim physique will also make a choice of what to purchase depending on their goals. These will prefer salads due to their nutritional value, and the fact that these are healthy to eat (Solomon, Zaichkowsky & Polegato, 2011). External factors influencing sale of pre-packaged salads include family decision and influence or opinions of groups. Some families have working mothers who do not have sufficient time to spend in the kitchen preparing salads; therefore, pre-packaged salad comes in handy. In addition, most students lack time for the kitchen, so, they will prefer to buy pre-packaged salad as a timesaving strategy. The factor of buying and disposing mainly affects single consumers who cannot buy and prepare salad for a single meal, as most will be disposed, thus going to waste. Therefore, such consumers will buy the pre-packaged salad, which comes in different quantities, and which does not go bad easily when it is left over (Solomon, Zaichkowsky & Polegato, 2011). It is more likely that the sale of pre-packaged salads will continue to grow in the coming years. This is because people are continuously being made aware of healthy eating for better lives. Many people are therefore, drifting from fast foods and processed foods to the more natural foods, including vegetables and fruits. In addition, research shows that most young women are getting an education, therefore, most future mothers will be working mothers, with knowledge in healthy eating, thus these are more likely to purchase pre-packaged vegetables, because of its convenience and health value. To increase the sale of pre-packaged vegetables, the concerned companies need to invest in more advertising. This is to make more consumers