Company Review Research Paper Example | Topics and Well Written Essays - 1250 words

Comp both Review - Research radical ExampleA brief analysis of the history of apple Inc would suggest that the firm has g i through with(predicate) significant challenges collectable to the competitive nature of the persistence. Since apple produced hardware which can run its own operational system therefore it restricted its grocery storeability. It was mostly because of this reason that Microsoft was successful in gaining almost whole market share when it rolled out its own operating system which can run on any hardware platform. However, Apple made a turn around and expanded itself into different other markets therefrom gaining widespread success. Its sure success came with the introduction of Apple Ipod- an MP3 music player which can play songs and videos as well up being handy in storing and viewing pictures. Apple Iphone the smartphone from Apple is one of the leading smartphones in the conception and is even overtaking Nokia- a long time market leader in mobile p hones as well as giving tough challenge to other firms. It has also recently launched tablet figurer with the name of Apple IPAD which has also proved one of the most innovative and successful products in the industry. This paper will treat the history of Apple, its products, mission and vision statements besides discussing some of the trends in the industry. History of Apple Apple Inc is one of the leading multinational organizations in the world engaged in the business of consumer electronics, personal computers as well as software. Established in 1976, Apple was started by three individuals however, later on it was managed by Steve Jobs and Steve Wozniak. Apple Inc was incorporated as Apple Computers and rolled out its first model of computers during 1976. The earliest device fabricate by Apple Computers therefore was a handmade motherboard with a built-in CPU and other accessories considered as basic requirements to perform functions as a computer. (Linzmayer, 1999) The early phase of the firm i.e. its first few decades were dominate by the manufacturing of the computers and Apple did not involved itself into the manufacturing of other consumer electronics items. With the change in the personal computer industry and the introduction of DOS and Windows operating systems by Microsoft, Apple started to lose its charm and lost market to Microsoft in operating systems business. Since Microsofts operating system could be run on any personal computer therefore it was easy for the firms like IBM to manufacture PCs which could be run through Windows operating system. A proximate look at the history of Apple would suggest that it has rolled out different models of its earlier variance of Apple 1 and continued to produce new models. During 1977, Apple Computers was able to roll out its minute of arc version i.e. Apple 2 overcoming many of the anterior technical weaknesses of the first model. During 1980s, due to increasing challenger mainly from IBM, Apple r olled out third model of its computer and improving on the previous models by further improving different technical aspects of its earlier computer models. (Coventry, 2006) Apples real success came with the introduction of its Apple Mac model during 1984 with extensive marketing efforts by Apple to hold it a commercial success. It is also important to note that it was during 1980s that Steve Jobs was forced to leave the company due to its internal power struggle. However, Jobs rejoined the firm as CEO during 1997 and thus Apples real measure towards success begun. (MARKOFF, 1997)